Author- Robert Culpepper
"As the Sales & Marketing Director (and part owner), I am really aware of the importance of understanding the need to create leads, generate awareness and build your sales quickly and effectively - 'Up Your business NOW!' is a just a great book which tells you the absolutely critical things you have to get right if you want to ensure success. It is an easy read and clearly tells you the key things to do and how to do them - if you are serious about being successful then you have to pay attention to what is in this book.
Robert is passionate about helping businesses grow their business and understands the psychology of marketing and sales in a way that makes a practical difference."
Sales & Marketing Director, Bowland Solutions UK
I just finished reading "Up Your Business NOW!" and wanted to write and tell you what a timely read it was for me. We are in the process of launching two new businesses in France and being good operators we've taken our usual diligent approach to feasibility, logistics and all of the operational issues before deciding to launch. However, being lazy marketers, the marketing issues were languishing around on the back seat. THANK GOD we read UYBN in time to get back on track. We have already put much of it into practice and it's really paying off, we have never had this much of a buzz around a new business and every time I think "well that's probably enough marketing" and switch to other tasks, I hear your words of wisdom ringing in my ears and get back to my desk.
This book should be handed out by Bank Managers to anyone asking for a business loan, it absolutely puts firmly into focus what needs to be done to succeed in business. I now have a weekly diary date to re-read a chapter of the book and make sure I put it into practice. Realizing that we are as much in the business of marketing as we are boat charter and motor home (RV) hire has been a revelation.
Anyone out there who cannot see the wood for the trees because they are too busy running their business NEEDS to read this book! It will change their approach and will give them the success they've been striving for.
Well done and a huge thank you from us.
Hannah and Phill Spurge
SARL Direction France
"The book is an interesting tool in order to start reviewing your business in a way that is very easy and practical. It's full of good tips. It's a very good to start to change. It makes you think about the way you need to grow your business".
MAIL BOXES ETC - A UPS® Company
Sitges (Barcelona), Spain
CBS Business Solutions
London, United Kingdom
"Robert Culpepper is a proven leader and master salesperson. His wealth of knowledge and understanding of the customer-business dynamic will allow you to grow your company. He conveniently, concisely and skillfully reframes the customer relationship from a typical adversarial role into a partnership where all benefit.
"Up Your Business NOW!" is one of the few books that goes beyond theory and delves into real world ideas that can help you develop a business strategy that works, increase your sales and improve your business.
I think the most interesting fact you will learn is the secret formula to calculate the "real value" of your customers. Once you understand this, you will never look at your customer base the in the same way. And, once you apply this secret, your business will truly grow."
Rod Aries, President
Jaclind Corporation, San Diego, CA, USA
Owner of 25,000+ active business and e-commerce web sites
"As a university teacher in France, teaching both English and Marketing this book has been a boon to my students. English is rapidly becoming the global language for communication in all fields, not just commerce and the younger generation of students in non-English speaking countries are aware of this and relaxed about it. In my classes I often have students who are studying both English and business related disciplines like marketing and English is a mandatory subject and not an option. English is a 'must pass' subject, without which they will not be awarded their degree.
However up until now it has been very hard to find interesting and relevant material which is not overly complex yet still suitable for business professionals and neither too simplistic and suitable only for school children. I often have to work with snapshots, extracts from magazines, journals, podcasts etc. Though very good they often do not show the whole picture.
But with the arrival of this book, which is well ordered in a logical fashion, simple to read and motivating, my students can now se clearly the route map through the basics of marketing in a language they know they will need to use and can apply what they learn not just in French, but in a English as well giving them instant access to the English speaking markets with confidence. They literally know they are speaking the same language as their English and American counterparts.
As a professional marketer myself, I have no problems using this book as a reference tool for both my marketing classes and English classes for the new breed of global businessmen and women who are about to set out on their careers. Now they can do it with just that little bit more confidence.
Richard Guest, MCIM
Director ATC - Foreign Office
As an Entrepreneur, Robert started his first business at age 16 by selling CD's through his own mail order brochure; with drill in hand he sold and installed door 'peep' holes by cold-calling home owners in wealthy neighborhoods. He also owned a vending machine route in San Diego, California; joined a team that originated the idea of using the internet to sell MLM products (way back in 1995); imported products from Indonesia then sold them in his day spa in San Clemente, California. He's been involved in publishing, engineering design, manufacturing, on-air radio production and broadcasting and international franchising... and more.
As an Employee, Robert got his first job at age 14. Over seven years he worked himself through University in such glamorous roles as a bus boy, janitor, pizza delivery driver and lifeguard. He has been a key player in numerous small-business start-ups from a San Diego consulting firm to a bio-tech software company in Oxford, England. He's also worked as a corporate executive in two Fortune 500 companies in Silicon Valley, California. In 2002, he co-founded a brick-and-click training company in Barcelona, Spain that eventually he grew into 17 Spanish speaking countries and which he went on to sell in 2008. In 2012 he was recruited from France to launch one of the largest "Daily Deal" companies in the South West region of the UK. Today Robert works as a Sales and Marketing Consultant, Business Writer and occasionally as an interim manager for a select number of clients.
"Robert knows first-hand the hard-work, long-hours and challenges you face everyday as a business owner or corporate employee. He wants to help you reap the greatest profits from your work while reducing your time and stress."